I was talking with a friend the other day and she was asking me what marketing I am doing that was allowing my practice to grow so much. She being a therapist in private practice wanted to see what she could do to boost her client base. As I reflected on her question I realized I had done no direct marketing over the last 4-5 months. Yet my practice was feeling lively, sustainable, and new people were coming in on a regular basis. So what was going on that clients were coming in, staying, and feeling like good fits?